design for what people feel that's the brief..

koalia is founded by Julien Hosri — designer + engineer based in Beirut, co-founder of Maxiphy(a UX-driven software company that ships product across eight industries). koalia is a new bootcamp, but the material in it isn't — it draws directly from the patterns, tradeoffs, and decisions Maxiphy ships every week.

From 2018 to 2024 Julien also built and ran the UI/UX bootcamp at SE Factory, teaching 250+ students through six years of cohorts. Most landed first jobs in product design within six months of graduating. koalia inherits those years of teaching data — what worked, what didn't, what students kept getting wrong — and recompiles them around a smaller cohort and a 2026-current syllabus.

In 2026 Julien launched koalia to do three things he wanted to do differently: keep cohorts small enough that the instructor grades every piece of work; teach AI tooling (Cursor, v0, Lovable, Figma Make) as a first-class topic in the syllabus, not an afterthought; and price the program around a fixed one-time tuition rather than a pay-if-hired model.

the pilot cohort — KO-1 — runs July 6 → August 28, 2026. 20 seats. $700 (the anchor price for KO-02 onward is $1,200). taught live, every session, by Julien.

every example in the koalia syllabus comes from a real product shipped at Maxiphy — auth flows that actually went live, design systems that survived a v2, AI-tooling experiments that worked and ones that didn't. there are no contrived case studies and no "imagine you're designing for a fictional company" prompts. when week 3 teaches design tokens, students dissect a token system Maxiphy is currently using in production.

this is the koalia thesis: a bootcamp is worth its tuition when the instructor is still doing the work outside the classroom. Julien teaches because he ships, not the other way around.